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Title details for True Alignment by Edgar Papke - Available

True Alignment

by Edgar Papke
Don Hagen
Audiobook
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Alignment is the single most critical business challenge for any organization and its leaders. Without it, inefficiency, conflict, and disengagement will cripple your ability to provide value to your customers. Companies live or die based on their ability to communicate and deliver on the promise their brand makes to its customers. To do this effectively, leaders need to clearly define the vision and strategies that support that brand intention and ensure these are manifested in the roles, expectations, and goals of each and every member of the organization. A blueprint for businesses of all types and sizes, True Alignment reveals how to:
  • Decipher customer expectations
  • Define the brand as a solution to the customer's needs
  • Turn the unique selling proposition into the mission
  • Create a company culture where everyone is aligned to this vision-and responsible for living the brand promise
  • And more Whether you're a manager, a business owner, an executive, or CEO, True Alignment is an essential resource that will help you compete and succeed in today's complex and rapidly changing business environment.
    • Expand title description text
    Publisher: Ascent Audio Edition: Unabridged

    OverDrive Listen audiobook

    • ISBN: 9781469091013
    • File size: 238148 KB
    • Release date: August 1, 2014
    • Duration: 08:16:08

    MP3 audiobook

    • ISBN: 9781469091013
    • File size: 238191 KB
    • Release date: August 1, 2014
    • Duration: 08:16:04
    • Number of parts: 10
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    Formats

    OverDrive Listen audiobook
    MP3 audiobook

    subjects

    Business Nonfiction

    Languages

    English

    Alignment is the single most critical business challenge for any organization and its leaders. Without it, inefficiency, conflict, and disengagement will cripple your ability to provide value to your customers. Companies live or die based on their ability to communicate and deliver on the promise their brand makes to its customers. To do this effectively, leaders need to clearly define the vision and strategies that support that brand intention and ensure these are manifested in the roles, expectations, and goals of each and every member of the organization. A blueprint for businesses of all types and sizes, True Alignment reveals how to:
  • Decipher customer expectations
  • Define the brand as a solution to the customer's needs
  • Turn the unique selling proposition into the mission
  • Create a company culture where everyone is aligned to this vision-and responsible for living the brand promise
  • And more Whether you're a manager, a business owner, an executive, or CEO, True Alignment is an essential resource that will help you compete and succeed in today's complex and rapidly changing business environment.
    • Expand title description text
    Business Nonfiction
    • Details

      Publisher:
      Ascent Audio
      Edition:
      Unabridged

      OverDrive Listen audiobook
      ISBN: 9781469091013
      File size: 238148 KB
      Release date: August 1, 2014
      Duration: 08:16:08

      MP3 audiobook
      ISBN: 9781469091013
      File size: 238191 KB
      Release date: August 1, 2014
      Duration: 08:16:04
      Number of parts: 10

    • Creators
    • Formats
      OverDrive Listen audiobook
      MP3 audiobook
    • Languages
      English
    • Reviews
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