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Inside Content Marketing

ebook
Marketers and brands are eager to cash in on the content marketing craze, but as EContent's Theresa Cramer points out, relatively few firms are doing it well. In this book, Cramer's savvy guidance demystifies the discipline and presents tactics and strategies that are working today. Cramer offers definitions and background, highlights minefields and misfires, and describes exciting new roles and opportunities for marketers, publishers, and journalists. Inside Content Marketing is more than a how-to guide—it's engaging and perceptive.

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Publisher: Information Today, Inc. Edition: 1

OverDrive Read

  • ISBN: 9780997284904
  • File size: 3338 KB
  • Release date: March 2, 2016

EPUB ebook

  • ISBN: 9780997284904
  • File size: 3338 KB
  • Release date: March 2, 2016

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Formats

OverDrive Read
EPUB ebook

Languages

English

Marketers and brands are eager to cash in on the content marketing craze, but as EContent's Theresa Cramer points out, relatively few firms are doing it well. In this book, Cramer's savvy guidance demystifies the discipline and presents tactics and strategies that are working today. Cramer offers definitions and background, highlights minefields and misfires, and describes exciting new roles and opportunities for marketers, publishers, and journalists. Inside Content Marketing is more than a how-to guide—it's engaging and perceptive.

Expand title description text